Getting Intentional With Your Real Estate Business

One of the biggest mistakes agents make, especially new agents, is not knowing their numbers. This can lead to working by accident instead of being an intentional and purposeful realtor. As a lifelong coach I've always relied on practice plans and game plans to make sure that we're focused on what we're supposed to do and real estate is really no different.

Here's an exercise to help you get your real estate career on track:

1. Know your finances: Set a budget by looking at all your expenses for the year to determine how much you need to make to maintain your lifestyle. You can expand this into a dream budget to set your vision and goals for the future.

2. Know where your business is coming from: Identify your successful areas, such as where your buyers and sellers are coming from, to focus on improving those areas. Dial in on your strengths and identify how many referrals versus cold leads you're working with.

3. Know exactly what you want to achieve: Determine your required earnings and use your commission split to calculate how many sales you need to generate. 

4. Set your goals with supporting strategies: When you know how many sales you need, and where your business is coming from, you can determine the strategies you'll put in place to achieve these goals. These strategies should be the foundation of your business. 

5. Create a warm list: Keep track of people you've talked to about buying or selling real estate and pay attention to those in your world who are ready to buy or sell.

By following these steps, you'll have a game plan in place for 2023 and can start your year off intentionally and purposefully, rather than accidentally.