Staging Myths Shattered

The Minter Team
The Minter Team
Published on January 28, 2015

When it comes to staging a home there are a number of objections or concerns a seller may have. While these concerns are often legitimate, the benefits of hiring a stager still outweigh the risk of going at it alone. Let’s take a look at the most common myths about home staging.

1.My Home Doesn’t Need Staging

There are a million variations of this objection including “my home is already beautiful”, “we hired a designer last year”, and “I can just declutter and clean and we’ll be alright”. The truth of the matter is, home sellers are just too close to the situation to be able to highlight the home to meet buyer’s expectations. The home needs to appeal to the buyer first and a home stager is able to work with the space in an unbiased and objective manner.

Even homes that have been professionally decorated can benefit from a stager. Remember, a decorator is there to bring attention to the “stuff” in the home, the decorations. As a seller you’ll want a stager on hand to make sure your home is more memorable than your rugs and window coverings.

2. The Buyers Can See Past That

Possibly, but many buyers can’t.  Aggressive colors, dated window coverings, or distracting decorative arrangements may take your buyers eyes off the homes features and onto your personal style. Even buyers who are able to look beyond distractions or flaws are likely to use that against you in negotiations. If you really want top dollar for your home then step back and take a look from the buyers eyes. A clean, crisp, and well staged home tells buyers it’s a well-cared for home and they can feel comfortable making a stronger offer.

3. I Didn’t Stage My Last Home and It Sold Quickly

That’s great…last time. This is a different home, a different market, and buyers have new expectations. We’ve sold homes before all the pictures have become available too, but that doesn’t mean it’s smart practice to rely on a cell phone picture in our marketing efforts. When selling an expensive item like your home it just makes sense to cover all your bases and put your best foot forward.

4. I Don’t Want to Invest More in the Home Because We’re Selling it

Don’t consider this dumping money into your home, consider it a wise investment. If you could invest $1000 and see $5000 come from that would you do it? Statistics commonly point to staged homes typically selling anywhere from 5-10% more than non-staged homes. Even if you’re selling a $150,000 home, good staging could easily bring in another $5000 on the price. You’ll also want to consider the value of a quicker sale as staged homes sell faster than non-staged homes. Even a few hundred dollars spent on fresh paint and a few well planned decorations could have a major positive impact on your timeline and wallet.

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