OUR HOME SELLING GAMEPLAN
Selling a home, even in a hot market, takes more than a yard sign and an open house. While some basic methods certainly work to sell your home, our goal is always to help you maximize the price and speed of sale for your unique situation.
Our Home Selling Gameplan has helped clients save thousands of dollars as we consistently outperform the local market. From the first stages of correct pricing & positioning through marketing & negotiations you can rest easy knowing we have systems in place to cover all of the bases at each point in your process.
How Do We Market Your Home?
Our professional photographers will get to work making sure your home looks it’s best on all marketing platforms. While at the home they will also create a custom floorplan of the home to share with prospective homebuyers.
Social is the new print marketing but better. Historically homes were placed in housing magazines and newspapers sent to the masses. With Facebook & Instagram we can market your home through highly targeted promotions to ensure we are getting the right sets of eyes on your property.
Don’t worry. Your home will be on Zillow and Realtor.com and Trulia and that other brokerages website and everywhere else it could possibly be. Our local MLS feed is the hub of all local listings regardless of broker so your home will be seen everywhere it’s supposed to be.
Do open houses really sell homes? We believe a well prepared and effectively marketed home will sell itself, however a number of our listings receive offers as a result of open houses. It’s important to put your home out there in as many places as possible, especially when it’s new to the market.
Word of Mouth
As one of the area’s top producing teams we’ve been able to make positive professional connections with agents from many different firms. When your home is listed we make sure the best agents out there know it’s coming so we can start to line up buyers that will be ready to see your home on day one.
Living in your home and selling your home are two different things. When you hit the market it’s important your home looks it’s best. Our team will help you stage your home to highlight the best features and make buyers fall in love the second they walk in the door.
We’ll come with plenty of numbers for you and will continue to track the data throughout your transaction. Don’t worry, if numbers scare you we’ll keep it simple, but rest easy knowing we’ve done our research.
The Initial Consult
Our first meeting offers us both an opportunity to clarify your goals, address your questions and concerns, and make sure we are the right fit for each other. The goal of our discussion is to answer as many of your questions as possible so you feel you have the information you need to make great decisions moving forward. We will provide a basic overview of market conditions that could affect your sale, although a more thorough price analysis will be completed after we’ve had a chance to view your home and discuss your goals.
The follow up from our first meeting will be the pricing discussion. One of the biggest mistakes you can make as a homeowner is overpricing your home. Overpriced homes take longer to sell, and often times sell for less after suffering price reductions and the stigma of being an unsold home. We will use multiple angles to evaluate your specific market niche and complete a thorough analysis to help you reach the most desirable asking price for your home.
Ready, Set, Go!
Once the price & plan have been set it’s off to the races. First impressions matter and since over 90% of all home buyers start their home search on the internet taking proactive steps to enhance the visual appeal of your property can bring huge benefits in terms of higher offers and a quicker sale. We’ll walk you through your home providing tips and advice for furniture placement, repairs, and other staging opportunities to ensure your home shines on picture day and at showings.
During this preparation stage you may want to consider a pre-inspection to catch any major repair items before you start receiving offers. Knowing your home is in great shape can help you negotiate a stronger offer upfront without having to worry about major expenses adding up after the buyers inspection.
Once your home is looking it’s best our professional photographer will make sure all the best features of your home are well documented. Along the way they will create a customized floor plan so future buyers can see the flow of your home before, during, and after their showing.
As the pictures arrive and we near go time our team will be busy selecting the images that show your home in it’s best light to splatter along social media, national websites, the MLS, and print materials developed specifically for your home.
Our broad marketing plan will ensure your home gets noticed everywhere buyers are looking for homes including highly targeted social media ad sets, nationally syndicated websites such as Zillow & Realtor.com, and through connections within our personal network of relationships with other top agents.
Bringing it All Together
Receiving an offer is always an exciting time. In the excitement of moving forward it can be easy to overlook certain terms or conditions. Rest easy knowing that we have combed through the offer and considered all the details to put you in the strongest position possible. As a seller your negotiating strength begins to disappear once you’ve accepted the offer so it’s important to
Getting to the Finish Line
Almost there! Negotiations certainly signal the beginning of the end. Our team will be there to coordinate closings with all parties and work with the title company to ensure closing day is as easy as possible. We will be in touch throughout the contract to close process to ensure you’re planning your move effectively and to help eliminate any surprises.